PROJECT 1 - McDowells Uniforms
McDowells is a fictitious offbrand McDonald’s from the original film that has since moved to the (fictitious) Kingdom of Zamunda in the sequel. The illustrations reflect an updated fusion of the original plaid uniform and African inspirations. Scanning a real Dashiki, I put into repeat, edited colors and added the McDowells "Golden Arcs” to the design. Secondly, I created a hand drawn burger pattern using the concept illustration by Sanchez as reference.
PROJECT 2 - Mask T-shirt
Create a shirt similar to a reference photo for “Lavelle”/Jermaine Fowler wardrobe.
Designs based off reference (L)
PROJECT 3 - Tweed Blazer
Using reference images from the original 1988 film, recreate texture of Arsenio Hall’s blazer for flashback scene. The texture I created was then sent to Ager/Dyer created the final garment.
Starting with a scanned sample, above are some of the layers from the original file that would later be screen printed onto fabric.
PROJECT 4 - Merch
Inspired by destination postcards this shirt was designed to celebrate the premiere of the film, with exclusive release on Amazon. The shirt went on to mass retail and is now available for purchase at Walmart.